Why Every Manufacturing Company Needs an Explainer Video?

Manufacturing companies operate in a highly competitive environment, where they constantly strive to improve their products and services, while also keeping up with the latest trends and technologies. 

To effectively communicate the value of their products and services to their target audience, manufacturing companies need explainer videos.

Explainer videos are short, engaging videos that help to explain complex concepts, products, or services in a simple and easy-to-understand way. These videos have become a popular tool for businesses across various industries, including manufacturing. 

Explainer videos can be used to demonstrate the unique features and benefits of a product, explain how it works, and provide a clear understanding of its value proposition.

Manufacturing companies can use explainer videos to showcase their products in action, demonstrating how they work and how they can help customers to solve their problems. By using visuals and animations, these videos can help to simplify complex technical concepts, making it easier for the audience to understand.

In this article, we will discuss why every manufacturing company needs an explainer video, what are its benefits, and how to create an effective explainer video.

The Benefits of Explainer Videos for Manufacturing Companies

Simplify Complex Manufacturing Processes

Manufacturing involves a series of complex processes, which may be challenging to explain in text or images. With an explainer video, a manufacturing company can simplify the technical aspects of its business by presenting the information engagingly and straightforwardly. 

This approach can help potential customers understand the manufacturing process better, leading to increased trust and confidence in the brand.

Increase Brand Awareness

An explainer video is an effective way to introduce your manufacturing company to potential customers. With an engaging and informative video, you can showcase your products, manufacturing processes, and unique selling proposition (USP) in a way that captures the attention of your target audience. 

When people are aware of your brand and its offerings, they are more likely to choose your products or services over competitors.

Improve Search Engine Rankings

Search engine optimization (SEO) is crucial for online visibility, and explainer videos can help with that. Google and other search engines consider video content valuable, engaging, and informative. 

By incorporating relevant keywords in the video’s title, description, and tags, a manufacturing company can improve its search engine rankings, leading to increased traffic and sales.

Boost Conversions and Sales

Explainer videos can have a significant impact on a manufacturing company’s sales and conversions. When potential customers watch a well-made explainer video, they are more likely to understand the brand’s value proposition and make a purchase. 

Studies show that videos can increase conversion rates by up to 80%, making them a powerful tool for driving sales and revenue.

Establish Authority and Credibility

In the manufacturing industry, establishing authority and credibility is essential. An explainer video can help a manufacturing company demonstrate its expertise and experience, setting it apart from competitors. 

When potential customers see a well-made video that showcases the company’s knowledge and capabilities, they are more likely to trust the brand and do business with them.

Points To Consider Before Creating An Explainer Video

Identify the Target Audience

The first step in creating an effective explainer video is to identify the target audience. What are their pain points, interests, and preferences? By understanding the target audience, a manufacturing company can create a video that resonates with them and addresses their needs.

Define the Message

The message of the explainer video should be clear, concise, and focused. What is the core message that the manufacturing company wants to convey? By defining the message, the video can effectively communicate the brand’s value proposition and unique selling points.

Scriptwriting and Storyboarding

The script is the foundation of an explainer video, and it is essential to get it right. The script should be engaging, informative, and easy to understand. 

Storyboarding is the process of creating a visual representation of the video’s scenes and helps in visualizing the final product.

Choose the Right Style and Format

The style and format of the explainer video should be in line with the manufacturing company’s brand identity and target audience preferences. Some common styles include animated, live-action, and whiteboard videos.


An explainer video is a valuable tool for any manufacturing company looking to increase its online visibility and improve its marketing efforts. By simplifying complex concepts and showcasing your products and services in a visually appealing way, you can effectively engage potential customers and make a lasting impression.

Furthermore, the use of explainer videos can also help streamline your sales process by providing a clear understanding of your offerings and addressing common customer questions and concerns.

So, if you’re looking to take your manufacturing company to the next level, consider investing in an explainer video to help you reach your business goals.

Why Choose 3DTRIX For Explainer Video Production?

Our team consists of experienced and skilled professionals who are committed to delivering high-quality explainer videos. We use the latest technology and software to create engaging and informative videos that will captivate your audience.

We offer fully customized video production services. We take the time to listen to your needs, understand your target audience, and craft a video that meets your specific requirements.

When it comes to producing successful explainer videos, we are aware of what works and what doesn’t. With our experience, you can be sure that your film will affect viewers and accomplish your objectives.

We believe that high-quality explainer videos should be accessible to everyone, not just big corporations with deep pockets. That’s why we offer competitive pricing and flexible packages to fit a variety of budgets.

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